Business Resolutions for 2019

by Lauren Corbett


Tomorrow is officially the start of 2019! 2018 was filled with personal and professional growth for me. There are personal New Year’s resolutions that I have ALREADY started before the new year, but I do not want to talk about that today. I want to talk the business resolutions that I have in place for 2019. These are particularly related to my brand, The Fashtorious L.A.C.

  1. CONSISTENCY: In 2019, I would like to be more consistent with my blog. In 2018, I took a seven month break from my blog as you all know, but I do not want to do that again. I feel that if I want to be successful with my brand, I have to continue to create, promote, and evolve! Therefore, this year I will focus a lot on being consistent. I want to have a new blog post at least once a week.

  2. BRANDING: More like personal branding. I love my blog name, color scheme, and etc. However, I want to stand out more, especially on social media. In order to build a stronger personal brand, I believe I need to allow myself to be more open, especially on social media. Share more of my day-to-day life. Let people see more of my personality.

  3. SOCIAL MEDIA: I really want to work on gaining more of a following on social media, particularly Instagram. Right now, I have about 304 followers and it fluctuates every day. I believe this is due to me not being consistent on that platform. Also, I do not just want more followers, but more engagement. I need to be more consistent on Instagram and ask my current followers what type of content they want me to provide for them. Social media can be really annoying to me, but in order to have a strong brand, I have to utilize it.

  4. COLLABORATIONS/SPONSORSHIPS/NEW ENTERPRISES: In 2019, I really want to start collaborating with other bloggers, stylists, and etc. Collaborations are key to gaining more exposure, networking with peers in the industry, and ultimately being successful. I have an idea on how I can start collaborating with others, but that is my little secret ;)

    I would LOVE to gain a brand sponsorship. In 2018, a representative from a hotel aggregator contacted me because they wanted me to partner with them. I did not go through with this partnership due to unfamiliarity of the brand and lack of compensation. A brand that I would love to partner with is Marriott. I love staying at their nice hotels and I am a part of the Marriott Rewards program. I believe that I would be a good fit for the brand.

In addition to fashion, I am also into business! My mind is always thinking about new business ideas and this year, I want to launch them. I actually have one in the works right now ;)

What are your resolutions for 2019?

Outfit Details:

  1. Oversized Pink Faux Fur Top from Zara (Similar)

  2. Silver Cat-Eye Sunglasses (Similar)

  3. Ripped Denim Jeans (Similar)

  4. Lace Up Open Toe Cheetah Booties (Similar)

  5. Silver Charm Bracelet (Create Your Own)

  6. Michael Kors MKJ1892 Two-Tone Astor Belt Buckle Bangle Bracelet

  7. Silver Stud Earrings (Similar)

IMG_1090.jpg
IMG_1086.jpg
IMG_1007.jpg
IMG_1083.jpg
IMG_0981.jpg

Get Your Head in the Game.

by Lauren Corbett


Since it is officially Super Bowl weekend, it is only right that I post throwback pictures of me in a sports jersey. I will always be a Redskins fan, but I'm rooting for the Steelers this weekend.  (NOTE: I just realized a day after publishing this post that the EAGLES are playing against the Patriots...not the Steelers. LOL! Correction -- I'm rooting for the Eagles.)

Get your head in the game. If you are a creative like me, then you are always trying to differentiate yourself from others and/or be one of the best in your industry. You look at other websites, social media accounts, marketing techniques, and etc. to see what you can do differently. While this assessment can be beneficial, it can also be time consuming and damaging. For example, you end up spending an unnecessary amount of time trying to figure out how your aesthetic is different than that of another fashion blogger. You realize that your time could have been spent doing something more productive like writing a blog post or enhancing your website design, basically anything that grows your brand. If you say that you haven't done this before, then you are definitely not being honest with yourself. Everyone has done it... I have! 

I have realized that when you focus on others, you lose the "game." You don't get the "Super Bowl ring." It's like when a wide receiver catches the football in a football game. Although he tries to make sure that he doesn't get tackled by those on defense, you don't see him studying all of the members on the opposing team during the game. He has tunnel freakin' vision. His goal is to get to the touchdown zone to score points for his team and ultimately win the game. 

Basically, what I am trying to say is that it is imperative for us to focus on ourselves in terms of our creative endeavors (actually...in LIFE!) or else we miss out on opportunities and our "Super Bowl ring" (success). 

Slay Wear

1. Women's #26 Clinton Portis Washington Redskins Jersey (Similar)

2. Oversized Tuxedo Style Black Blazer (Similar)

3. Worthington Black Pencil Skirt with Gold Stud Side Detail

4. Michael Kors Hamilton North/South Tote

5. Nine West Black Leather Pointed Toe Pumps with Ankle Lace Up Straps

6. Silver Cat Eye Sunglasses (Similar)

7. Gold Bangle Bracelet (Similar)

8. Gold Hoop Earrings (Similar)

fullsizeoutput_31e.jpeg
fullsizeoutput_514.jpeg
fullsizeoutput_508.jpeg
fullsizeoutput_320.jpeg